Håkanson United

Preem – The Sound of Sustainability

A more sustainable society – how does that sound? Together with Preem and the participants of the 2016 Cykelvasa we have found out.

A 50-meter long track was installed in the middle of the woods called Musikspåret. When the participants chose to go through Musikspåret, sounds, instruments and melodies played as the cyclists passed sensors. These sounds were then put together to form a song that we call, ‘The Sound of Sustainability.’ As many as 6500 cyclists chose to participate in the making of the song.

Preem is the environmentally friendly fuel company. Every day they work to increase the amount of renewable material in their products. With The Sound of Sustainability we wanted to create attention around Preem’s sustainability work in a fun way. Afterwards the knowledge about Preem’s work with sustainability increased by 10%.

Check out the film showing how the Sound of Sustainability was created.

Read more about the project:




Brunnsgatan 13
111 38 Stockholm, Sweden