Loka Heroes is an initiative searching for people who aims to make a difference in society with the help of basketball. Why basketball? It is Sweden’s most equal and integrated sport. Along for the ride are the Swedish hip-hop artists Ison & Fille, the music group De Vet Du and the basketball star Amanda Zahui.
So far, the Loka Heroes projects have engaged girls in the suburbs, youths with intellectual disabilities, women living in asylum homes and refugees who have received education and jobs through the initiative. Our Heroes have been awarded and nominated for prizes such as “Svenska Hjältar”, Årets Eldsjäl and the Hedenius Prize. They have been frequently mentioned in national- and local media, television and radio.
SBBF has welcomed a lot of new youths playing basketball, and Loka has both increased the perception of itself as a sustainable brand while building strong internal engagement and new external relations.
Håkanson United is responsible for the concept, project management and activation.